Marketing collateral every accountant needs
Did You Know? Around 14% of businesses fail because of poor marketing. Communication and Interaction with your clients is a valuable opportunity to make an impactful and lasting first impression. Marketing collaterals is a collection of media to retain existing clients and to attract new clients. The tools are designed to impress and retain clients and stay ahead in the competition. It is very important to keep in touch with your clients on a daily basis and educate them about the latest trends, changes in tax and other financial changes. There are a variety of communication tools like a brochure, flex banners, gifting, promotional emails to provide clients with business and tax advice. 

For a successful accountancy firm, it is vital to include the below media in order to attract clients. 

  • Brochures:

A brochure is an easy resource to promote your tax services and encourage client contact. Brochures include all the information to explain about various taxes and measures to mitigate those taxes. It is also used to communicate with other types of accounting information. It is an effective print media which is inexpensive these days. 

  • Newsletters:

Monthly personalized newsletters contain easy to understand business and tax highlights and are a cost-effective way to keep in touch with your clients. 

  • Flyers:

Flyers are a very effective medium to reach clients at their homes. It is an opportunity to connect with your prospects on a personal level to form relationships. It is the easiest way to stay in touch with your clients while building long-lasting relationships. 

  • Company profile/ Deck:

It is a marketing tool that showcases your brand’s services and activities. A power company presentation is an overview of your firm’s doings. The clients are informed about the company’s offerings and qualities. 

  •  Roll Up standees banner:

These are an effective marketing tool that boosts brand recognition among customers. It is used in events, exhibitions to attract prospect’s attention for brand recognition. 

  • Flex banners:

Flex banner is good for business exposure. It has a great visual impact that attracts the attention of the prospects. 

  • Stickers:

Stickers help you to stand out from the crowd. Stickers are used to provide important information. It is also used to promote brand image. Stickers have a long life in promoting your firm for years to come. 

  • Gifting(pen, books, calendars):

Gifting as a marketing tool was previously started by larger companies. But startups are also joining in and opting gifting in the form of a calendar, coffee mugs, books, pens, etc. to their clients. It is a way to appreciate and thank our clients for choosing our services. 

  • Promotional Emails:

Email marketing is an affordable, effective and targeted promotional tool. It has no boundaries and can be reached to a mass audience effortlessly. 

Businesses are looking for a more innovative and cost-effective way to build their brand. If you want to stand out from your competition, use the above tools at different times of the year, to keep your firm at the forefront of people’s minds. Good Luck!


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